I love Chris Brogan He’s interesting to read, has great ideas when it comes to social media and other marketing things, and he often makes me think. Yesterday, he posted as a title “I deleted my facebook fan page” and then the post said “because it’s not about me.” That’s it. Now, he’s an established blogger who has a HUGE following so at some level he can get away with it, but still. That blog post generated a large amount of discussion and the comments were both positive and negative. From a blogging perspective, it was an interesting strategy. (Today he explained his thought process – that was fun too.)

But from a marketing strategy, it was just genius. So now, he had 98 people who publicly posted comments on that blog. How many of them discussed their responses with someone else? How many people do you need talking about you on a particular day to generate more business? So I started thinking. What kind of question could you pose that would generate that kind of discussion? If you emailed one simple question to your prospective clients and asked them to respond, what could you pose that would generate discussion? And then, when you had the feedback, you would have another reason to contact them to share what everyone thought.

What can you ask where less is more?