I love Chris Brogan He’s interesting to read, has great ideas when it comes to social media and other marketing things, and he often makes me think. Â Yesterday, he posted as a title “I deleted my facebook fan page” and then the post said “because it’s not about me.” Â That’s it. Now, he’s an established blogger who has a HUGE following so at some level he can get away with it, but still. That blog post generated a large amount of discussion and the comments were both positive and negative. From a blogging perspective, it was an interesting strategy. (Today he explained his thought process – that was fun too.)
But from a marketing strategy, it was just genius. Â So now, he had 98 people who Â publicly posted comments on that blog. How many of them discussed their responses with someone else? Â How many people do you need talking about you on a particular day to generate more business? Â So I started thinking. What kind of question could you pose that would generate that kind of discussion? Â If you emailed one simple question to your prospective clients and asked them to respond, what could you pose that would generate discussion? Â And then, when you had the feedback, you would have another reason to contact them to share what everyone thought.
What can you ask where less is more?