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The Pedestal Group

Putting our clients where they belong

How Do You Talk About Your Customers?

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It is vital to think of individuals when talking about your clients and not some big nebulous “client”.

Filed Under: Customer Service, Management, Marketing Tagged With: buyer personas, handling clients, Marketing

Fetch Is So Outdated

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The game of fetch is no longer what clients want – they don’t have you throw out a product or service, catch it and bring back more business. Today, there is a lot more interaction.

Filed Under: Customer Service, Management Tagged With: Client management, clients, interacting with clients

A Good Defense Can Kill a Deal

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This weekend I watched Shark Tank.  I had avoided it because it sounded so goofy and so many other bloggers were on the band wagon.  But what I saw happens all the time in real life too so it was worth discussing. Over and over people came in with their ideas that they held onto like children.  But when questioned, they were so focused on the person asking the negative question that they ignored the fact that others were still interested!  One couple actually blew the deal because one of the investors asked an, “I’m interested” question while another made a comment about why she was out and they addressed the “I’m out”!  They put all their energy into defense when there was a perfectly good chance of getting the deal if they had just listened and stayed focused on their goal. If I knew […] Continue reading

Filed Under: Brand, client management, Management, Marketing, References, Sales

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