It is vital to think of individuals when talking about your clients and not some big nebulous “client”.
Fetch Is So Outdated
The game of fetch is no longer what clients want – they don’t have you throw out a product or service, catch it and bring back more business. Today, there is a lot more interaction.
A Good Defense Can Kill a Deal
This weekend I watched Shark Tank. Â I had avoided it because it sounded so goofy and so many other bloggers were on the band wagon. Â But what I saw happens all the time in real life too so it was worth discussing. Over and over people came in with their ideas that they held onto like children. Â But when questioned, they were so focused on the person asking the negative question that they ignored the fact that others were still interested! Â One couple actually blew the deal because one of the investors asked an, “I’m interested” question while another made a comment about why she was out and they addressed the “I’m out”! Â They put all their energy into defense when there was a perfectly good chance of getting the deal if they had just listened and stayed focused on their goal. If I knew […] Continue reading