I am so sick of hearing how “nobody” buys books anymore. Â I buy books and when I have to stand in line at the bookstore, clearly I’m not alone. Â Someone said to me recently, “Nobody goes to the library”. Â Really? Â According to the tour I took of our local library last week they have 1,000 people coming through the library every day. Â EVERY DAY!! So what? Â Well, if your marketing to a group of “nobodies”, you have an opportunity to really make them feel special. Â It isn’t that no one is buying books anymore, it is just that I’m unique in that I don’t have an eReader so I want a regular book. Â The bookstores can appeal to me and bring me in – make me feel special. Â In their eyes, I’m “better” than the non-book-buying person so they can say so. Â They track every […] Continue reading
Passion Translates to Others Like Nothing Else
People are always saying you should follow your passion.  It sounds great, but can be difficult for people to do.  However, when you get to talk to someone who has succeeded, you really get what they are talking about. For instance, I got to spend a couple hours with Patti Boyert over at Boyert’s Garden Center.  I just have to say – WOW.  I am not a gardener, much to my mother’s chagrin. It isn’t that I can’t grow things, I just don’t know because I don’t want to. I don’t care about it!  So talking to Patti, who loves it, is fascinating for me  because she truly does. And she knows EVERYTHING. We were walking through the greenhouses talking about plants.  On the scale of subjects, plants for me ranks just slightly above football. But there I was, diligently taking notes. Until she started […] Continue reading
Motivation is a funny thing….
I don’t generally admit this in public, but I am a computer gamer. Â Yes – ultimate geek, I know. But that’s okay. There are many interesting things about the game, but this week I attended our Chamber meeting and the speaker was talking about motivation. Â I started to think about things and the motivations to do things in game. Â Now normally with a game you have the motivation to “win”, to accomplish tasks, and to do things with your friends. Â When I first started playing this game, characters had the option to buy or find pets – strange little creatures that would hang out with you and really served no purpose other than be there. Â One of my friends and I loved the pets and collected as many as we could store. Â My husband did too. Come to find out, so did a lot of […] Continue reading
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