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    • About Our Managing Partner
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The Pedestal Group

Putting our clients where they belong

A Good Defense Can Kill a Deal

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This weekend I watched Shark Tank.  I had avoided it because it sounded so goofy and so many other bloggers were on the band wagon.  But what I saw happens all the time in real life too so it was worth discussing. Over and over people came in with their ideas that they held onto like children.  But when questioned, they were so focused on the person asking the negative question that they ignored the fact that others were still interested!  One couple actually blew the deal because one of the investors asked an, “I’m interested” question while another made a comment about why she was out and they addressed the “I’m out”!  They put all their energy into defense when there was a perfectly good chance of getting the deal if they had just listened and stayed focused on their goal. If I knew […] Continue reading

Filed Under: Brand, client management, Management, Marketing, References, Sales

Working Together

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I belong to a chapter of BNI – Business Network International.  This group is a great source of business, friendship, ideas and a place to talk to other entrepreneurs.  Love that!  But what really hit home for me recently was talking to a competitor.  She asked how I can offer solutions in marketing and social media, planning, hiring and technology and I explained my background. Then she asked what I do when a small business needs something outside my expertise.  I explained I have partners that handle the other aspects of business that I can’t.  As we talked, I realized how amazing that really is.  Need a bookkeeper?  Got one!  Need promotional materials?  I know the people to call!  Need to set up solid retirement strategies for yourself and employees?  No problem!  Need insurance so if something happens to a principle in the company everyone […] Continue reading

Filed Under: client management, Marketing Tagged With: co-marketing, partners

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