WHAT??? Oh sorry – went off the deep end a little there. Â Had a friend ask me recently how I “restart” my marketing efforts when I stop. Â I must admit I had a hard time not sighing or making a face. Â When asked, I think the number one problem of micro-business owners today is under capitalization. Â But only slightly less known is the dreaded marketing-until-you-get-enough-work cycle (channeling a little Princess Bride there. Sorry about that). Â It is vital to NEVER STOP MARKETING. Period. The end. Okay, so how do we do that? For me, it is a matter of calendar allocation. Â Doesn’t that sound cool? Â First, every activity on my calendar is color-coded. Â Outlook lets me do that through categories so I can assign a color to everything – green are customers, light green are prospects, teal is networking, gold is chamber, etc. Â At a […] Continue reading
Three Types of Contact Styles
Good morning from Fritz! As you know, I help mom with her business and periodically need to weigh in here at her blog. We were talking on our walk yesterday about how I size up the competition so I thought I would share it with you too. Generally, I take mom for a walk around our neighborhood in the morning. Â There are three types of greetings we receive from the other dogs in the neighborhood who are in or around their homes. There are three types of reactions we get and it is the same in business. Type One – Don’t Step In My Territory. Â These are the dogs, er… I mean people who don’t want you in their space. They don’t care what you are doing, what you want or anything about you. They just want you out of their space. Some of them […] Continue reading
Brains Are Not For Picking
I do a lot of networking – like 24 hours a month. I meet many new people and some of them are really cool. My least favorite thing to hear when meeting a new person is, “I would love to pick your brain”. Yeah, I know. Now don’t get me wrong. When I first started my business I found this flattering. I would schedule coffee with the person, usually have to buy my own, sit and tell them the answers to many of their questions. They walked away feeling great about me and I knew I had helped someone. Go me. But over time I realized these people weren’t then sending me business or in some way returning the favor. Somehow they felt entitled to receiving free information and I had just done what I’m suppose to do. In fact the only referrals I got […] Continue reading
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 7
- Next Page »