A friend of mine teaches a class on journaling. Â One of the exercises she does is to have her students write the title of the movie written about their life. Â It is an interesting exercise and in a room of 15 women, not one had a problem coming up with an answer. Â Periodically ideas for movie titles like this pop in my head. Sitting in the dentist’s chair this week I wanted to name her book, “Everyone is a great listener when your hands are in their mouth”. Â Long, but if you saw that on a bookshelf, you would at least read the back, right? So since I was just sitting there with not much to do, I started thinking. Â What makes you pick up a book and read the back cover? Is it always the art work? Or is it the title? or what? […] Continue reading
Commitment is a Good Thing
Someone asks you to schedule a meeting that you really want to have. You want to be accommodating and flexible because you REALLY REALLY REALLY want this person to like you and do business with you. You tell them to name the time and place and you will be there. You are asked to write a testimonial for someone. Not knowing all the applications they may use it you say something generically positive and then offer people to contact you for more information. Someone asks you who your best customer or target market is. You don’t want to miss an opportunity so you detail out all of the possibilities. In each one of these cases, the intent is a good one. BUT, the end result isn’t what you want at all! Committing to things shows confidence, commitment and strength so let’s redo these. You are […] Continue reading
Evaluating Networking Events
So last week I talked about how you should never stop marketing. Â And you shouldn’t. And if you didn’t read it, go back and do so. Â Okay – back? Â Good! Â For my business, advertising, etc. makes no sense. People can’t understand what I can do for them until they meet me. Â So I have to network to get the word out about me. Â That is fun, keeps things interesting and gets me out of my chair on a regular basis which is also a good thing! Â But how do I know what to attend and what to skip? First, I look at a networking event to see what are they trying to accomplish. Â If the point is to get members for a particular organization, I try to see if I would want to join. It isn’t fair to attend if I’m not going to take […] Continue reading
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