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The Pedestal Group

Putting our clients where they belong

Using Tools in Marketing

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Using tools in wood working is the same as using tools in social media and marketing.

Filed Under: Marketing Tagged With: Marketing, tools

How Do You Talk About Your Customers?

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It is vital to think of individuals when talking about your clients and not some big nebulous “client”.

Filed Under: Customer Service, Management, Marketing Tagged With: buyer personas, handling clients, Marketing

A White Paper Does Not Make Me Beholden

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I downloaded a white paper today at 2:30.  at 3:01 I had a voice mail from the company “following up on my interest in their white paper”.  Worse?  At 3;45 I got another call from the same guy, same company.  Now, it wouldn’t be so bad if this company wasn’t a technology company but they are.  When I answered the phone as the company name didn’t come up on my caller ID, the sales guy – we’ll call him Mario – said he saw that I had downloaded a white paper and wanted to follow up.  I informed him I had the document in my possession for one hour and hadn’t gotten a chance to open it yet.  To his credit, he said his computer said it was last week but obviously it was wrong so at least he didn’t call me a liar, but […] Continue reading

Filed Under: Marketing, Sales Tagged With: follow up, Marketing, white papers

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