Last week I had a major revelation at lunch with Maia Beatty. Â We say all the time to “write like you talk” but we never deal with the other side. Which is Read Like You Listen. Â Think about that for a moment. That is seriously powerful stuff! Â Instead of reading an email in your own “voice” if you will, you need to read it in theirs. Â Still not sure what I mean? Â Let’s use an example. A friend of mine sent an email to someone and said something sarcastic. It is difficult to be sarcastic in email but in her head, it was hilarious. Â When it was received, the person took it at face value – in their head they weren’t being sarcastic. And the ensuing conversation was all kinds of trouble for no reason. Â In fact, when I was shown the email I immediately […] Continue reading