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The Pedestal Group

Putting our clients where they belong

Creating Real Email Rules

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Seth Godin put out a blog post today about making an email checklist .  He referenced an article by Chris Anderson trying to accomplish the same. And of course there’s my rant in February on encouraging people to think before they hit “reply all”.  Why are we all writing about this? Because we get too much email right now.  The average person takes 30-60 seconds reading any given email. If you receive just 60 emails, you’ve spent an hour on that just cognitively processing them.  If you have to open and read, that time goes up.  How much time do you suppose you spend reading email? So these gentlemen have tried to come up with a list of rules for email to help streamline the process. For instance, they both recommend using “EOM” (end of message) at the end of subject lines if that’s all […] Continue reading

Filed Under: Customer Service, Management, Problem-Solving, Technology Tagged With: email, email management, reply all, respect

Behind the Curtain

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Recently, I got to serve on the Medina County Smoke Out committee under Leadership Medina County.  It  was an incredible experience all the way around but what I want to share is just went into a video we made.  Be sure to watch the video here and then share it with everyone you know! Red Duck Pictures put together the video for basically no money.  The actors and the production crew were all volunteers.  I would bet there is at least 120 hours of work in this little 5 minute video.  Each scene was filmed from multiple angles with multiple takes and reactions. There were definitely times where those of us on set would laugh and ruin the take but no one got angry. All of these people brought their a game, their patience, their expertise, and their belief that people should stop smoking together […] Continue reading

Filed Under: Marketing, Online, Technology Tagged With: anti smoking, Leadership Medina County, Medina Smoke Out, quit smoking, video

Getting the Right Keywords

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Have you ever tried to pick out a picture for a brochure or website?  It is amazing how much thought goes into it. If a picture is worth a 1000 words, than I think I use about 3000 when eliminating images.  “These people look like they are thinking something weird” or “I wish these people were doing something instead of just standing still”.  Trying to find the image that captures your business is definitely tough. Which then led me to keywords.  At some level if I can narrow my search to the right keywords I should find more images that are worthy of consideration and less that make me want to throw up (sorry – been at this awhile now).  What did I find?  Different people who post the pictures use keywords in different ways. Where I was looking for “business people”, the site I […] Continue reading

Filed Under: Marketing, Technology Tagged With: keywords, search engine optimization, SEO, websites

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