Let’s play a game. Let’s pretend it is Thanksgiving 2012. I have just run into you at a networking event and I ask, “so what’s the best thing that happened to you this year?”. What’s your answer? Whatever you come up with is the start of your plan for 2012. Get it? What’s my point? We often start our strategic goals from a money standpoint, or looking at our goals for the previous year and see how we improved. All valid things, but you are never going to stand at a party and tell me, “I achieved all of my stated goals!”. If you do, you would probably get a “congratulations” and the group would change the subject. But, if you had a story about landing a killer account or increasing sales by some amazing number well… people would want to hear about it. And […] Continue reading