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The Pedestal Group

Putting our clients where they belong

Networking 101

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Lately I’ve been talking to a large number of people asking me how I do so well with networking.  I actually wrote a short course on how to network awhile ago and have touched on it in newsletters several times, but I wanted to take a minute and outline what I do to help network. The most difficult situation is when you are walking into a room of total strangers.  If I don’t know of anyone attending the meeting, I contact the organizer and find out who will be there.  Then, I will contact a couple people and agree to meet up at the event.  This helps so much because when you walk in you have a purpose.  It also means when someone says hello, you can tell them you are looking for someone. If they know the person they will help you find them. […] Continue reading

Filed Under: Marketing, Networking Tagged With: Networking

Even If It’s Just Networking, Do Your Research

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This week I’ve had a bunch of networking meetings.  Some are the 20-people-having-lunch kind, and others are one-on-one getting to know you.  In both cases I try to read something about the people I know are attending before I go so I have good questions to ask them when we talk.  It seems like a no-brainer. But you would not believe the number of people who are not only unprepared for these events, but also are stunned when I ask them a question that came right off the information on the home page of their website!  So, when you are getting ready for a networking meeting, here are my recommendations: Before you go, read some information on the person’s website. I generally read enough so I know what the company does and what their role is.  Sometimes it is hard to find out, but getting […] Continue reading

Filed Under: Networking Tagged With: Networking

Send Materials With Notes Correctly

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Use your knowledge of connections to make them stronger.

Filed Under: Brand, Marketing Tagged With: follow up, Marketing, materials, Networking, notes

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