How do you organize your email? I’m surprised by how many people don’t, but at some level, everyone chooses what to open and what to delete. Obviously, that happens based on two things: who the email is from and what the subject says. If you are like me, you get a ton of email from people you don’t know so that eliminates option one. Which brings us to the subject line. I received an email today that said, “The Best Deal of the Year – $75 off”. Okay – sounds good I guess. Who’s it from? A company I don’t need. Delete. Next? But can’t you hear the person in the office complaining about their open rate? Who WOULDN’T want $75??? Why won’t they just open the email? Because you’ve given me no reason to look further. Because of my past experience with your company, […] Continue reading
Excel in the Service You Provide
You’ve seen it – a company brags on their attention to detail for their clients and misspells a word in the ad. Another claims to be a “branding specialist†and has a Yahoo email address. A third claims personal customer service is their middle name but the only contact info is an email address. Sound familiar? It is way more common than you think! Take a minute and review your core messaging. Now go back and look – does EVERYTHING you do reflect that core message? Is there anything the prospect could point to and say, “they obviously can’t do what they say?â€. Because I promise you – you may think people aren’t doing it, but they are. And they use your website and online profiles to make the decision. Where should you spend a little time?
Get Out and Network
If you ask any business owner where they get their best clients, they all say through referrals. And if you ask about networking, they will all tell you it is vital to any business. So why is it when you go to a networking event, the organizers are sweating bullets because they didn’t have people sign up, a bunch of people show up who didn’t register, and then they don’t do anything to work the room? I was shocked recently when I gave a talk at a group about networking and two guys I know sat in the back, together. They work together and are in the same office on a daily basis. When I said something to them, they laughed at me and when it came time to move around and meet new people, they left. SERIOUSLY? I’m always amazed there are people who […] Continue reading
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