Excel in the Service You Provide

You’ve seen it – a company brags on their attention to detail for their clients and misspells a word in the ad. Another claims to be a “branding specialist” and has a Yahoo email address. A third claims personal customer service is their middle name but the only contact info is an email address. Sound familiar?  It is way more common than you think!

Take a minute and review your core messaging.  Now go back and look – does EVERYTHING you do reflect that core message?  Is there anything the prospect could point to and say, “they obviously can’t do what they say?”. Because I promise you – you may think people aren’t doing it, but they are. And they use your website and online profiles to make the decision.  Where should you spend a little time?