Youâ€™ve seen it â€“ a company brags on their attention to detail for their clients and misspells a word in the ad. Another claims to be a â€œbranding specialistâ€ and has a Yahoo email address. A third claims personal customer service is their middle name but the only contact info is an email address. Sound familiar?Â It is way more common than you think!
Take a minute and review your core messaging.Â Now go back and look â€“ does EVERYTHING you do reflect that core message?Â Is there anything the prospect could point to and say, â€œthey obviously canâ€™t do what they say?â€. Because I promise you â€“ you may think people arenâ€™t doing it, but they are. And they use your website and online profiles to make the decision.Â Where should you spend a little time?