Recently, Small Business Trends did a survey of their readership asking what we think is important in personal branding. Many of the answers were things we have all heard but a few were worth calling out. Loaay Ahmed of Knight’s Capital suggested, “A brand vision is to know where you want to be. A brand mission is to know what needs to be done to get you there.†Do you know where you want to be? It is hard to develop a plan if you don’t know where you need to end up! Rob Ackerman said “Think of you and your image in the third person.†It is an interesting way to look at yourself and your marketing information. Who are you, really? Barkri of Clink and Inc. said, “It’s like going to the hardware store thinking that you want a drill, when in fact […] Continue reading
Bravo! What do you do for an encore?
An encore is: an extra or repeated performance; usually given in response to audience demand  Reference: wordnet.princeton.edu/perl/webwn I would also add it is immediate – you don’t go to a performance and then have the encore the next day.  The audience is so happy with the experience they don’t want it to end. It is an EXTRA or REPEATED performance. So it may not even be something different but something they already did! Can you imagine what would happen if you thought of your work as a performance and at the end, after a job well done, you gave an encore?  Imagine that story in the meeting the next day.  “We finished the whole process and just before we hung up, he said…” or “And just as she was about to leave, she…” What?  What would you have to do as an encore? Now there […] Continue reading
Telling Your Story
By now, everyone knows I am all about the story—stories are the way we are pre-programmed to convey messages and pass along information. The story-teller gains credibility quickly because we are very good at determining how good a story is. Jean Aw, co-founder of NOTCOT has brought up the story idea in marketing and I was struck again by how powerful this kind of marketing can be. What story do your current clients tell about you? If they were at a party and someone asked, “what happened with that search you were doing?†what would your client say? Be honest and really walk through it. Are there places you could improve? Are there ways you could manage the search better? Or, can the client not tell the story because they don’t have information? Now what story do you want them to tell? This is your […] Continue reading
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