• Home
    ▼
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Newsletters
  • Contact Us
  • Home
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Newsletters
  • Contact Us

The Pedestal Group

Putting our clients where they belong

Thanksgiving Resolution

Leave a Comment

Fritz recommends making a Thanksgiving Resolution and make sure you say thank you all year long.

Filed Under: Customer Service, Marketing

Using Technology to Refine Your Message

Leave a Comment

A friend of mine does the “education minute” for our BNI chapter.  He does a great job and often makes one think about things in a new way. Last week, he recommended when we ask for referrals, we run it through the “Google” test. In other words, if you are asking someone for a referral, can you enter that request into Google or Bing and get a small number of targeted results, or would you get thousands of unrelated results? That got me thinking, how else can you use today’s technology to test out your messages? There’s nothing like doing it for real, but can you communicate your value proposition in 140 characters? My experience on Twitter is I often don’t use all 140 characters. And the value in the communication is still there thank you. There’s discussion as to who really said it, but […] Continue reading

Filed Under: Marketing, social media, Technology

McDonalds Can Have Joy – Reaction to Seth Godin’s post

Leave a Comment

Okay – I know I talked about Seth Godin’s post last week but it makes me crazy that he doesn’t allow comments on his blog and this week I have to comment so it happens here!  The premise of today’s post, Organizing for joy is to say that companies that focus on efficiency and procedure staff their companies with cogs and can’t innovate because they are all about squelching creativity.  His examples?  Several franchises.  But here’s what I would argue – If you give a person a strict framework for what they produce, can’t they put their creative energies into the service they provide? Since Seth picks on McDonalds, I’ll use them as an example even though I don’t eat there much.  I do, however, run through my local McDonalds for coffee in the mornings periodically.  This is one of the busiest McDonalds in our […] Continue reading

Filed Under: Customer Service, Management, Marketing

  • « Previous Page
  • 1
  • …
  • 14
  • 15
  • 16
  • 17
  • 18
  • …
  • 34
  • Next Page »

Copyright © 2026 · The Pedestal Group Theme on Genesis Framework · WordPress · Log in