As promised, here is a summary of a presentation I gave to the Greater Medina Chamber last week. PowerPoint is an incredibly powerful tool – when used well. When used poorly, it is just BORING. In the past, I was taught to put everything on a slide, including our logo and “all rights reserved” at the bottom. Each slide had a header and a footer, and then we would cram as much text as possible into the slide. The idea was, when they took the slides as the handout, they would have all the information. I now know that thinking is completely WRONG. Instead, your PowerPoint is to enhance your presentation. We all learn in different ways so the slides add a visual backdrop for your presentation. The key here is backdrop. YOU are the focus. YOU provide the content and the information. If you […] Continue reading
Actions Speak Loudest
Let’s just say you are hosting an event. You walk into the room and your speaker is already there as well as several attendees. If this is 30 minutes before your event, no problem. But what if it is FIVE minutes before your event? I bring this up because this has happened to me a number of times lately. Either I was the speaker or I was an attendee who got to spend a great deal of time with the speaker because the organizer didn’t show up early. For the one the organizer got there right before it started and the other he arrived on time but then had to get coffee, etc. so we didn’t start on time. So what did they communicate? In both cases someone sitting near me said, “I’ll have to remember this the next time I’m rushing to get here”. […] Continue reading
Does Your Culture Reach Your Clients?
Speed walking to a meeting with Jay Dettorre down the halls of the Western Reserve Masonic Community is always an experience. You will stop to pick up a leaf that blew in, or to greet each and every staff member you pass, or talk with each resident who comes by. He knows them each by name and story and they are clearly thrilled to see him. Â Whether it is an invitation to pull up a chair in the beauty salon by the ladies getting their hair done, or a joke told by someone in the dining hall, Jay is always there with a smile and an appropriate response. Â The culture in this place is amazing. Imagine for a moment what he has to accomplish. Â His immediate customers are his residents and they have to be comfortable, safe, taken care of and be able to live […] Continue reading
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