An encore is: an extra or repeated performance; usually given in response to audience demand  Reference: wordnet.princeton.edu/perl/webwn I would also add it is immediate – you don’t go to a performance and then have the encore the next day.  The audience is so happy with the experience they don’t want it to end. It is an EXTRA or REPEATED performance. So it may not even be something different but something they already did! Can you imagine what would happen if you thought of your work as a performance and at the end, after a job well done, you gave an encore?  Imagine that story in the meeting the next day.  “We finished the whole process and just before we hung up, he said…” or “And just as she was about to leave, she…” What?  What would you have to do as an encore? Now there […] Continue reading
Telling Your Story
By now, everyone knows I am all about the story—stories are the way we are pre-programmed to convey messages and pass along information. The story-teller gains credibility quickly because we are very good at determining how good a story is. Jean Aw, co-founder of NOTCOT has brought up the story idea in marketing and I was struck again by how powerful this kind of marketing can be. What story do your current clients tell about you? If they were at a party and someone asked, “what happened with that search you were doing?†what would your client say? Be honest and really walk through it. Are there places you could improve? Are there ways you could manage the search better? Or, can the client not tell the story because they don’t have information? Now what story do you want them to tell? This is your […] Continue reading
Google Local Business Listing and Profiles
Google offers so many services it is hard to keep up with them all. One service is business listings which is used much like the yellow pages but on line. Not sure if this is relevant? Ask people you know how many use the actual yellow-pages vs. Google to find businesses anymore. Again, (there’s a theme this month) you need to own the information on the web about you. This is a simple way to make sure everything is correct. It also makes sure you are on the Google maps system correctly. That may seem like no big deal, but if your business was entered incorrectly, people don’t have a good idea of where you are. Also there have been some problems with the system lately and several business listings have been combined. Add and manage your business profile on Google at www.google.com/local/add. The Google […] Continue reading