Do you ever read something and it makes you stop everything? Â Seth Godin did it to me today with his post about 4 different roads. Â The quote that hit me was, “Nine years of experience is very different from one year of experience, nine times”. Â Godin uses the road metaphor here to talk about taking the road that you know which will allow you to navigate it more quickly, but may not get you where you want to go, taking the wrong road, not sticking with the road long enough and being on the right road. I like that he doesn’t have two choices – right and wrong. Â In fact, the road that is known isn’t necessarily awful because you do get a chance to be better at it and know where it goes. Â But the quote shows that doing the same thing for […] Continue reading
Copyright – PLEASE pay attention!
It is illegal to copy someone else’s work without PROPER citation. A note at the bottom thanking someone for a post is only appropriate if they are guest-posting.
Begin With the End In Mind
I think most people have heard of Stephen Covey’s “7 Habits of Highly Effective People” by now. Â When I read it the first time many years ago, I was struck by “begin with the end in mind”. Since then, I have applied everywhere I possibly can. Need a new elevator pitch? Â Start with what you want clients to say after you complete the work. Â If you want them to say, “they were amazingly fast” or “I couldn’t believe the service level”, build your elevator pitch and service offering with that end in mind. Need to develop training materials? Â Start with what the attendees should have at the end of the class. Â (One nice thing about this is generally classes end up more hands-on when you build them this way.) Need to develop a new service offering? Â While this one sounds more complicated, again you can […] Continue reading
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