Sales - The Pedestal Group

She Who Speaks First, Buys

I attended the KNOW quarterly luncheon today. Â It is an incredible group of women committed to business growth and networking from the greater Akron area. Â Our speaker today was Karen Hough from Improvedge. She did a wonderful job of bringing home a concept I was taught as “she who speaks first, buys”. Â It is always good to go back to basics so I wanted to discuss that concept some more. I learned “she who speaks first, buys” when I started in IT and the company believed we were all part of the sales team so we all needed to learn sales techniques. Â And in IT, you are absolutely selling your solution to a problem because generally the user has no way of knowing if you are right or wrong. Â “She who speaks first, buys” is all about making your case and then getting out of […] Continue reading

Make It Easy For Your Customer

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Or someone else will! I know we all try and I recommend to clients all the time to review your procedures to make sure it is easy, but here’s one we should all check out. Â I needed to contact a vendor based on an email he sent me. Â Here’s his phone number (a little bigger than it is in his signature so you can see):Â Now I am not going to tell you I was super-careful when I dialed or anything, but quickly looking at this information I dialed 880…. NOT 330. Â So now I’m dealing with a vendor for one of my clients and I couldn’t even read the phone number quickly! Are you kidding? So I ask you – beg you – plead with you! Â If you are a sales person, be sure it is easy to contact you in multiple ways. Â A […] Continue reading