How do you get good content to send to clients that gets your name in front of them, represents you well, without investing hours and hours researching, writing and editing articles? At the risk of getting on my soapbox, it is ILLEGAL to use someone else’s article, even if you put their name on it, without their permission. Period. End of discussion. But, there are sites that list free content for you to use! Using these sites allows you to find articles that appeal to your audience and then with the proper citation, send them out or post to your website! Why do these people do it? For a variety of reasons. E-Heatharticles recommends authors post their content for promotional purposes. If you are an aspiring author or want to be an expert in your field, what better way than to show where you have […] Continue reading
The Tool You HAVE To Be Using
GOOGLE. If you aren’t using Google to find candidates or client information, you have not only missed the boat, but the other people have gotten on the boat, gone on the trip, are home and unpacked. One command in particular is invaluable to finding people.   site:www.website.com “keyword†“keyword†(Did the lights brighten and music play as you read this?) This one command searches the website you enter for the keywords in quotes. If the site you use is LinkedIn, (site:www.linkedin.com “title†“locationâ€) you get profiles of people who aren’t in your network, may only have one or two connections, and are often not found anywhere else on the web. These people have been told by a friend “You should get on LinkedIn!†so they do and connect to that friend. That’s it. No effort put in, no network building, no nothing. But, a savvy […] Continue reading
LinkedIn, Facebook, etc.
One of the biggest questions I get on a daily basis is should I be on Facebook, Plaxo, or any of the other social networking sites right now for marketing purposes. What I have found in my research is LinkedIn is the place to be. The people who get on LinkedIn do so for the purpose of connecting with other people regarding business. The others, well, not so much. My experience on Facebook so far is I have found a number of people I haven’t thought about in years (and all their pictures are fantastic! What’s that about?). We’ve reconnected, played some games, adopted virtual pets, etc. But at no time has it been about business. When I ask people how they would feel to be contacted through Facebook about a business item, they all say it would be okay if it was absolutely right […] Continue reading
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