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The Pedestal Group

Putting our clients where they belong

McDonalds Can Have Joy – Reaction to Seth Godin’s post

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Okay – I know I talked about Seth Godin’s post last week but it makes me crazy that he doesn’t allow comments on his blog and this week I have to comment so it happens here!  The premise of today’s post, Organizing for joy is to say that companies that focus on efficiency and procedure staff their companies with cogs and can’t innovate because they are all about squelching creativity.  His examples?  Several franchises.  But here’s what I would argue – If you give a person a strict framework for what they produce, can’t they put their creative energies into the service they provide? Since Seth picks on McDonalds, I’ll use them as an example even though I don’t eat there much.  I do, however, run through my local McDonalds for coffee in the mornings periodically.  This is one of the busiest McDonalds in our […] Continue reading

Filed Under: Customer Service, Management, Marketing

Getting Clients to Understand You Care

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Be accessible, be attentive, take notes and be able to talk about the issues after the fact show you care and are listening to your clients. Then see how you can help them solve those problems.

Filed Under: Customer Service, Management Tagged With: caring, client development, listening

Service Is Everything

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Make things easy for customers so they will come back over and over. Respond, consider every communication a marketing piece, give some context and talk about what you CAN do. And then follow up!

Filed Under: Customer Service, Marketing Tagged With: Customer Service, Marketing

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