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The Pedestal Group

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The Remote and DVRs

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I was reading an article on how to write effective blog posts for a class I’m teaching and the writer mentioned that in the 1980s, very few people had a remote control for their TV. Just 10 years later, almost everyone had a remote. Suddenly, it wasn’t any effort at all to change the channel.  Gone were the jokes about making your kids do it, etc. and in came the “channel surfing” ones. All of a sudden people writing shows and commercials had to account for people changing the channel. And it changed everything. One thing that is in the process of changing now is how the DVR will change things again. Now, you don’t ever sit through commercials because you can fast forward. Unless there is something that makes you stop and go back. That thing that catches your attention as it flies by. […] Continue reading

Filed Under: Marketing Tagged With: dvr, Marketing, remote, tv

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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