• Home
    ▼
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Contact Us
  • Home
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Contact Us

The Pedestal Group

Putting our clients where they belong

Established or Create The Need

Leave a Comment

This is part four in our series on how to start thinking about marketing.  To see our previous articles, check out: Product or Service Strong Company Brand Strong Personal Brand When anyone is trying to sell something, the buyer has to recognize a reason to pay for it.  We refer to those reasons as needs.  For some businesses, the need is always there – it is an established need.  For others, they have to create the need to get the buyer to purchase.  Each should be approached differently. For example, I have a friend who is a seamstress. I don’t know anyone who doesn’t have a couple items of clothing in a pile waiting to be repaired, hemmed or generally sewn in some way.  That need is established.  So her marketing needs to be focused on getting the person to act on that need.  That […] Continue reading

Filed Under: Marketing Tagged With: Marketing, needs

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

Connect with me

  • LinkedIn
  • Twitter

Subscribe to our posts

Please subscribe to be notified about new posts.

Archive

Copyright © 2023 · The Pedestal Group Theme on Genesis Framework · WordPress · Log in