This is part four in our series on how to start thinking about marketing.  To see our previous articles, check out: Product or Service Strong Company Brand Strong Personal Brand When anyone is trying to sell something, the buyer has to recognize a reason to pay for it.  We refer to those reasons as needs.  For some businesses, the need is always there – it is an established need.  For others, they have to create the need to get the buyer to purchase.  Each should be approached differently. For example, I have a friend who is a seamstress. I don’t know anyone who doesn’t have a couple items of clothing in a pile waiting to be repaired, hemmed or generally sewn in some way.  That need is established.  So her marketing needs to be focused on getting the person to act on that need.  That […] Continue reading