This is part seven in our series on how to start thinking about marketing. To see our previous articles, check out: Product or Service Strong Company Brand Strong Personal Brand Established or Create the need Long or Short Sales Cycle Known Industry Both established companies and start ups have unique challenges when trying to build their marketing plans.  If an established company is in a known industry, they will have a very difficult time overcoming current perceptions – their brand is out there.  But, a startup has to find people willing to take a chance on an unknown quantity.  Either way, a good marketing plan is key to achieving the goals. Being an established company means you have experience from which to draw.  This is great news because there is no better marketing than your customers. Build a portfolio of testimonials, case studies and stories […] Continue reading