Recently I’ve had a bunch of things happen that were misunderstandings because people didn’t understand each other’s context. They are usually pretty funny, but also not a great way to do business. For instance, I was contacted by someone working at a company who’s name has “sheep” in the title. Because of my client base, I immediately thought wool and knit products and read her information with that context. Turns out it is a religious thing. Who knew? Another one is as a huge science fiction fan, the word “frak” is a swear word replacing the more traditional F word. So imagine how jarring it was the first time someone talked about “fracking” when it came to oil drilling in a meeting! It is important to consider what contexts your prospects and clients are in when they see your information. It is through this lens […] Continue reading