In this series of posts, we are covering how I get started with a client. These questions help clients understand where they should target their marketing efforts. Our second variable to look at is whether your company has a strong company brand. Strong company brands are obviously a help in marketing efforts because your clients know who you are. We consider a strong company brand one that is prevalent and correct. For many clients, having a prevalent brand is vital. When you say the company you are calling from, a prevalent company brand means the customer already has a set of expectations and understanding of what you do. Typically a strong company brand is built through more traditional advertising as the message has to hit home often. We say “correct” because there are times when a brand message is out in the market place but […] Continue reading