There are lots of ways to solve problems. Troubleshooting is one of them. Troubleshooting is used to diagnosis the source of a problem.  So to me, troubleshooting is the best way to solve a problem.  My process of troubleshooting is easy to understand. The goal is to always give yourself a limited number of options to choose to determine what’s going on (typically 2).  If the problem is reconfiguring email or why marketing efforts aren’t working, you can do the same thing.  Let’s walk through an example. You try a new marketing idea and while you feel it should be effective, you aren’t seeing the results.  To troubleshoot it you need to get to the cause.  In the case of a marketing idea, it could be the content, it could be the medium or it could be the audience. From there you can survey people […] Continue reading