This is the final and part eight in our series on how to start thinking about marketing. To see our previous articles, check out: Product or Service Strong Company Brand Strong Personal Brand Established or Create the need Long or Short Sales Cycle Known Industry Established vs. Startup The final, and yes, it is last on purpose, is to start looking at your customer base.   The first question is, are they tech-savvy?  It makes no sense to put efforts into Twitter if your customers or prospects aren’t there. Period.  On the other hand, you can’t assume you know. Age is NOT a determining factor in technical ability. Part of it has to do with defining technical.  If you ask the average person “how technical are you” they will say they aren’t. However if you start asking do they use Facebook, Skype, Twitter, a computer, […] Continue reading