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    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Contact Us

The Pedestal Group

Putting our clients where they belong

Tech-Savvy Customers

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This is the final and part eight in our series on how to start thinking about marketing. To see our previous articles, check out: Product or Service Strong Company Brand Strong Personal Brand Established or Create the need Long or Short Sales Cycle Known Industry Established vs. Startup The final, and yes, it is last on purpose, is to start looking at your customer base.   The first question is, are they tech-savvy?  It makes no sense to put efforts into Twitter if your customers or prospects aren’t there. Period.  On the other hand, you can’t assume you know. Age is NOT a determining factor in technical ability. Part of it has to do with defining technical.  If you ask the average person “how technical are you” they will say they aren’t. However if you start asking do they use Facebook, Skype, Twitter, a computer, […] Continue reading

Filed Under: Marketing Tagged With: Marketing, tech-savvy

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

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