Many of my clients claim they do not have time for marketing. They market when things get slow. The problem with that is it causes big hills and valleys in their cash flow and work volume.  When I started my company, I promised I would always market and would never have to tell those guys I worked with before I opened, “I didn’t have time”. How do I do it? First, I schedule marketing time every week. It is on my calendar before anything else. It can move, and usually does; but at the end of the week I had the full number of marketing hours scheduled as when I started. I have “those” weeks the same as anyone else. If I see my week filling up, I schedule meals with potential centers of influence or referral sources. Often just getting in front of a referral […] Continue reading