And now the lessons – first, know the exact problems your product solves. If you solve just a small piece of a bigger issue, know that up front and be ready to answer why you can’t address the rest (in this case, the Constitution is a great fall back for why his bill doesn’t address bigger issues). Second, DON’T BASH YOUR COMPETITION. It is just tacky! Not to mention you don’t know who knows whom, what they think of your competition or what they think of you. If a customer does it, they are welcome to do so and thank them for the information. But don’t jump on that bandwagon. It isn’t going anywhere good. Finally, know your audience. When you are talking to someone, know what their company does and how. Understand their industry. Don’t just go in and figure they’ll see the benefit without doing your research. And remember, everything can be a marketing opportunity!