• Home
    ▼
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Contact Us
  • Home
    • About Our Managing Partner
  • The View From Up There
  • Working with TPG
  • Contact Us

The Pedestal Group

Putting our clients where they belong

When Messages Aren’t Clear

Leave a Comment

And now the lessons – first, know the exact problems your product solves. If you solve just a small piece of a bigger issue, know that up front and be ready to answer why you can’t address the rest (in this case, the Constitution is a great fall back for why his bill doesn’t address bigger issues). Second, DON’T BASH YOUR COMPETITION. It is just tacky! Not to mention you don’t know who knows whom, what they think of your competition or what they think of you. If a customer does it, they are welcome to do so and thank them for the information. But don’t jump on that bandwagon. It isn’t going anywhere good. Finally, know your audience. When you are talking to someone, know what their company does and how. Understand their industry. Don’t just go in and figure they’ll see the benefit without doing your research. And remember, everything can be a marketing opportunity!

Filed Under: Marketing Tagged With: marketing messages, marketing plan

Our managing partner

Our Managing Partner, Kathy Breitenbucher, has been in business for almost 20 years. The lessons learned throughout her career have brought her to a place to offer businesses her expertise and understanding of how people get the job done. Read More…

Connect with me

  • LinkedIn
  • Twitter

Subscribe to our posts

Please subscribe to be notified about new posts.

Archive

Copyright © 2023 · The Pedestal Group Theme on Genesis Framework · WordPress · Log in