And now the lessons â€“ first, know the exact problems your product solves. If you solve just a small piece of a bigger issue, know that up front and be ready to answer why you canâ€™t address the rest (in this case, the Constitution is a great fall back for why his bill doesnâ€™t address bigger issues). Second, DONâ€™T BASH YOUR COMPETITION. It is just tacky! Not to mention you donâ€™t know who knows whom, what they think of your competition or what they think of you. If a customer does it, they are welcome to do so and thank them for the information. But donâ€™t jump on that bandwagon. It isnâ€™t going anywhere good. Finally, know your audience. When you are talking to someone, know what their company does and how. Understand their industry. Donâ€™t just go in and figure theyâ€™ll see the benefit without doing your research. And remember, everything can be a marketing opportunity!