On Saturday, May 1, I attended the first Podcamp in Cleveland. It was definitely an interesting event and I took away many things to do for both me and my clients. The key take-away for me was on Search Engine Optimization. I’ll go into more detail in my upcoming newsletter, Foundations, but in the mean time, here are the highlights!
Every page should have unique keywords. You want the search engines to find each, individual page.
Search Engines don’t like flash or java script. I’ve always suspected this, but it was great to have it confirmed. If you want a strong presence, skip the silly stuff.
Make it easy to get back to other pages. If a user has to hit their back button to get back a page, search engines won’t be able to find it as easily. Not cool!
If you post an article to an article site, be sure to put it on your website first. That way, if anyone tries to lift it, you can show where it was posted first.
I have a bunch of work to do on keywords and links. How about you?