No, this isn’t some Harry Potter reference. For my 17th anniversary, my husband and I got each other a new printer. I know – but we’re nerds and we’re cheap. We got an HP6500 for those out there who want to know. It replaced a 10 year old HP that wasn’t networkable (oh the horror!) and was still using Appletalk to work with the Macs that live in this house. Scary, I know. But I digress.
So we got our printer and it has a feature I love. It prints with the results face up and it prints last page to first so when you pick it up, it is in order! No really! Okay – so why am I excited? Â Obviously I’ll get used to it like, tomorrow and won’t notice anymore but for now, this is a major change. It means when I pick up the doc I don’t have to do anything but start reading which is what I wanted to do in the first place. Â In the past, I had to flip it over or sort it or do other things to begin reading. A small annoyance granted, but still, it was there.
So I ask you – do you have to be flipped over or sorted for customers to start getting what they actually need? Â Do you ask questions you need answered first rather than talk about what they want? Do you have barriers to get to information? Â What could you do to allow them to get right to work and start reading?