We’ve always said today’s candidate is tomorrow’s hiring manager, but what do you do as part of your marketing plan to capitalize on that?
Contacting candidates periodically requesting updated contact information, update on status or just in general to let them know they are still in your database builds your brand while helping those candidates remember you when the time is right. Of course with the economy the way it is now you will get lots of resumes, but since when is that a bad thing? Candidates need to know they have allies now and as a recruiter, you are their best.
If the candidate is at a company that is hiring, your contact shows that you must be successful—you wouldn’t need candidates if you didn’t have searches—and people love to work with successful people. This also gives you a way to contact people and make it all about them. After all, who doesn’t like to talk about themselves? So add an email to your marketing plan to start contacting those candidates!
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