Lately I’ve run into some interesting situations regarding business loyalty. I totally get that there is little loyalty between employees and employers or between consumers and product companies. But one place there is loyalty is in small business. And it is a wonderful thing! For instance, it was a no-brainer recently when a client needed a service. We looked through their customer base, found the people that could provide it and done. Everyone was a winner and not only did they get the service they needed, they got a meeting with someone they hadn’t been able to meet in the past because now they had multiple relationships. On the flip side, a non-profit I work with didn’t look through their membership database and ask for bids on a project and have now lost several members because of it. The challenge is, if you don’t know […] Continue reading