Anyone who knows me knows I am all about having fun. Having a meeting? Do something to make it fun. Balloons are fun – colors are fun – don’t just be boring and “professional”. A person can be both! Today, my husband sent me a link to The Fun Theory. These experiments are part of a contest to find ways to change behavior through fun sponsored by Volkwagen. And what great ideas they are so far! One covers a staircase in material that turns it into a piano. They showed a huge increase in people taking the stairs just to play music. And the thing is, not everyone who took the stairs showed any reaction. They just walked up the stairs as if it were normal that music came out. But, they still took the stairs.
The other one I watched had a noise maker installed in a garbage can so that when you threw something away, it sounded like it fell for miles. The great result of this one was people looked around for trash to throw in it! Not only did this encourage people to get the trash in the trash bin, but also to clean up the park around it!
So what can you do in your business to make it fun? In presentations do you tell funny stories? If you have to complete large forms, is there a funny part hidden in it somewhere? (I know a person who put a clause in every contract he ever wrote that said, “if you find this and call me to discuss it, I will pay you $150”. The bummer thing is no one ever called!) What is the part of your process your customers hate? Everyone has one. What can you do to make it fun?