There are lots of ways to solve problems. Troubleshooting is one of them. Troubleshooting is used to diagnosis the source of a problem. Â So to me, troubleshooting is the best way to solve a problem. Â My process of troubleshooting is easy to understand. The goal is to always give yourself a limited number of options to choose to determine what’s going on (typically 2). Â If the problem is reconfiguring email or why marketing efforts aren’t working, you can do the same thing. Â Let’s walk through an example. You try a new marketing idea and while you feel it should be effective, you aren’t seeing the results. Â To troubleshoot it you need to get to the cause. Â In the case of a marketing idea, it could be the content, it could be the medium or it could be the audience. From there you can survey people […] Continue reading