Obviously, everyone knows it is important to dress for success. But that means different things to different people. Â With the weather getting nicer, people are getting more casual and while that’s great – I’m all for casual – I’ve seen some things that bring up concerns. If you are going to wear shorts to an event or outing, they should be work-appropriate. Â Anything that can be described as “cut off” is, by definition, not work appropriate. Â It doesn’t matter your age or body shape. It is a good idea to look at school dress codes here for guidance. Â If the shorts are shorter than your fingertips with your arms down, they are not a good choice for a work event. Â And if you think I’m being sexist, the ones I saw were on a guy. Not appropriate. Â Period. Sandals and flip flops are so fun […] Continue reading
Defining Both Success and Failure
When I start a project, I always define what success looks like. Often I do what success looks like and what the ultimate, totally amazing success would look like (just for fun). Knowing this in advance means you know how to evaluate the project or program and if you keeping within your plan. But the other thing I do is define failure. For some projects this really is anything other than success, but for others, failure is different and there’s a gap between the two. Why would I care? Here’s an example. Recently with a customer we tried a new publication for advertising. It was a good risk – the money wasn’t huge, the audience was right, etc. Success was defined as 25 people saying the came in from the ad. But since we only committed to once, we recognized we had no repetitive benefits. […] Continue reading