Hubspot recently released an extensive study on how email marketing can be effective. There is a great deal of terrific information in the document, but some of the highlights are here. My favorite point of the study is that people believe they handle email differently than they do. Years ago there was a study where people asked managers how they would like to receive information. Overwhelmingly they indicated phone calls. But in reality, they didn’t return the phone calls. They did read email. With this study people indicated they prefer lots of pictures in their emails. In reality, it was found that more pictures caused the email to be ignored. Over half of the respondents use email filters in addition to spam filters so they have help determining which emails they should read. It was also determined that while email is still opened on desktops/laptops, […] Continue reading